The technological advances first experienced by Gen X translated into
the personalization of technology for
Generation Y.

Gen Y has also experienced a drastic change in global security,
providing this generation with unprecedented challenges for the future.

This web page are dedicated to creating a deeper appreciation of the
members of this generation:
Impact on a generation
Generational cultures are shaped by the historical events,
inventions, events that had an impact on this generation.

Historical Events

  • World Trade Centers, Madrid, and London attacks
  • Iraq
  • Columbine
  • The Personal Computer Age


Inventions

  • Personal Computers
  • The Internet
  • Cell phones
  • CD
  • DVD


Entertainment

  • Barney
  • Teenage Mutant Ninja Turtles
  • Beanie Babies
  • The X Games
  • Alternative Rap
  • Remix
  • Spice Girls
  • Backstreet Boys
  • Puff Daddy
  • Tupac
Generational Liabilities
Here are some key assets exhibited by a majority of this
generation:
  • Optimistic
  • Tenacity
  • Heroic spirit
  • Multitasking capabilities
  • Technologically savvy
View of Money as a Motivator
Resume diversity is more important than money.
Different experiences are exciting and challenging and
Generational Liabilities
Here are some key assets exhibited by a majority of this
generation:
  • Need for supervision
  • Inexperienced, particularly in difficult people
    issues
View of Authority
Despite common beliefs, this generation is one of the
most respectful, rivaling the Builder generation. Those
that have figured out how to connect with this generation
find they are loyal and dedicated hard workers.
View of Career
Similar to Gen X, Gen Y does not see themselves tied to
a single job for an extended period of time. They want
multiple career paths, engaging in two careers at any
point in time.
Books
Defining a Generation
Generation: Gen Y
Determined by Birth
© 2011 Max Impact