The Builder Generation, also known as traditionalists or veterans, is the generation that
fought during World War II.

They received their name from the fact that after the war they returned to their respective
countries to rebuild their nation.

This web page are dedicated to creating a deeper appreciation of the members of this
Impact on a generation
Generational cultures are shaped by the historical events,
inventions, and entertainment during their academic years.
Here are some of the events that had an impact on this

Historical Events
  • Great Depression
  • World War II
  • FDR, Hitler, Stalin, Churchill
  • Pearl Harbor
  • Korean War
  • Atomic bombings
  • Golden Age of Radio
  • Lindbergh flight

  • Aerosol can
  • Penicillin
  • Bubble gum
  • Car radio
  • Scotch tape
  • Frozen vegetables
  • FM radio
  • Tape recorder
  • Commercial airlines

  • Swing
  • Big Bands
  • Bing Crosby
  • Kate Smith
  • Frank Sinatra
  • Duke Ellington
  • Mickey Mouse
  • Charlie McCarthy
  • Tarzan
  • The Lone Ranger
  • Flash Gordon
Generational Assets
Here are some key assets exhibited by a majority of this
  • Stable
  • Thorough
  • Loyal
  • Hard-Working
View of Money as a Motivator
Retirement planning has fallen short for this generation,
creating a need to re-enter the job market in many
supplemental income is the goal.
Generational Liabilities
Here are some key liabilities exhibited by a majority of this
  • Reluctant to buck the system
  • Uncomfortable with conflict
  • Reluctant to say they disagree
View of Authority
Due to the military training of this generation, members
typically have a tremendous amount of respect for authority.
View of Career
Careers for this generation have been completed.
Defining a Generation
Generation: Builders
Determined by Birth
© 2011 Max Impact