The Baby Boomer generation is the largest of all the generations. Born to the returning soldiers from World War
II and other wars in the 1940s and 50s, this generation was more populous than the Builders and the two
generations to follow.

The Boomers still move the international marketplace with their buying power and their general acceptance of
new products (other than technical products).

This web page are dedicated to creating a deeper understanding of the members of this generation:
Impact on a generation
inventions, and entertainment during their academic
years. Here are some of the events that had an impact
on this generation.

Historical Events
  • JFK shot
  • Vietnam
  • Woodstock
  • Suburban drift
  • Civil Rights expanded in most countries
  • Assassinations
  • Man on the Moon
  • Oil Embargo

  • Credit cards
  • Tupperware
  • Barcodes
  • McDonald's
  • Barbie doll
  • Air-conditioning
  • Polio vaccine
  • Rock 'n Roll
  • Spaceflight
  • Television

  • Hula Hoops
  • The peace sign
  • The Brady Bunch
  • Laugh-in
  • Captain Kangaroo
  • Rock 'n roll
  • Elvis
  • The Beatles
  • Bob Dylan
  • Diana Ross and the Supremes
  • Beach Boys
Generational Assets
Here are some key assets exhibited by a majority of this
  • Service oriented
  • Driven
  • Willing to go the extra mile
  • Good at relationships
  • Want to please
Generational Liabilities
  • Not naturally budget- minded
  • Uncomfortable with conflict
  • Reluctant to go against peers
  • May put process ahead of results
  • Overly sensitive to feedback
View of Authority
This generation treats its leaders with respect, however
does not generally like or trust their leaders.
View of Career
Most Baby Boomers are now getting ready for retirement.
They no longer seek additional responsibility, preferring to
turn over the business world to the next generation.
Money can be a motivator if retirement funds have not been
Defining a Generation
Generation: Boomers
Determined by Birth
© 2011 Max Impact